Post by cocolipid on Feb 28, 2024 3:36:52 GMT -5
Many companies decide to sell their products/services across borders thanks to the online world. But to ensure that the company is found abroad it is essential to implement an international SEO strategy dedicated to the new country. More and more businesses are finding new growth opportunities in one or more foreign countries , diversifying their market and increasing their turnover. Although the majority of Italian companies, especially SMEs, decide to remain anchored to the local market, those that decide to export are increasing in all sectors. To "test" the new market before investing large economic resources, many companies decide to rely on digital tools to evaluate the real possibilities of their business abroad, therefore studying prospects, competition, tastes and needs of foreign customers. These analyzes will help the company devise a successful SEO strategy for its online presence abroad .
This is the first fundamental step to take to enter the foreign Peru Phone Number market: be present and visible, making yourself found before your competitors on search engines. Let's now see how to implement an international SEO strategy and reach new potential customers online from abroad. 1- Identify the most interesting countries for your business Before talking about SEO strategy, it is important for the company to carry out an in-depth analysis of which market(s) to expand . To do this, it is useful to ask ourselves which foreign territories we should aim for and which have already expressed interest in our products. Through analysis tools such as Google Analytics for example, it is possible to monitor where visitors to our website come from.
In this way we could discover that in one or more foreign areas where we are not currently advertising there is a lot of research for our products and/or services. 2- Presence on the web thanks to search engines and the website Once you have chosen where to go abroad you need to adapt your website to the new country . To do this, on a technical level it is necessary to decide which type of domain to rely on, whether to have a specific address only for that country or to use the existing Italian domain giving it a foreign meaning. For the choice of the domain as well as for everything related to technical SEO, it is essential to rely on professionals. Let's also remember to monitor the different search engines used in the countries: in China, for example, Baidu is used much more than Google, in Russia Yandex and in the USA Bing is very widespread. Furthermore, browser algorithms are different from each other and can change quickly, which is why it is important to keep up with updates to these engines. 3-Competition analysis In order to sell abroad it is important to differentiate ourselves from others , highlighting the advantages that our products/services have compared to those of our competitors.
This is the first fundamental step to take to enter the foreign Peru Phone Number market: be present and visible, making yourself found before your competitors on search engines. Let's now see how to implement an international SEO strategy and reach new potential customers online from abroad. 1- Identify the most interesting countries for your business Before talking about SEO strategy, it is important for the company to carry out an in-depth analysis of which market(s) to expand . To do this, it is useful to ask ourselves which foreign territories we should aim for and which have already expressed interest in our products. Through analysis tools such as Google Analytics for example, it is possible to monitor where visitors to our website come from.
In this way we could discover that in one or more foreign areas where we are not currently advertising there is a lot of research for our products and/or services. 2- Presence on the web thanks to search engines and the website Once you have chosen where to go abroad you need to adapt your website to the new country . To do this, on a technical level it is necessary to decide which type of domain to rely on, whether to have a specific address only for that country or to use the existing Italian domain giving it a foreign meaning. For the choice of the domain as well as for everything related to technical SEO, it is essential to rely on professionals. Let's also remember to monitor the different search engines used in the countries: in China, for example, Baidu is used much more than Google, in Russia Yandex and in the USA Bing is very widespread. Furthermore, browser algorithms are different from each other and can change quickly, which is why it is important to keep up with updates to these engines. 3-Competition analysis In order to sell abroad it is important to differentiate ourselves from others , highlighting the advantages that our products/services have compared to those of our competitors.